The Unicorn-Peloton

Peloton(from Platoon, France), which makes internet-connected exercise bikes worth $2,000 to consumers, has got $550 million in venture capital, valuing the company at $4.1 billion and giving founder , CEO John Foley a personal value of $1.3 billion.


John Foley said in a statement that he started Peloton because he and his wife wanted something more flexible than existing fitness services( like Supplier of indoor cycling courses SoulCycle). The bike was also chosen because he enjoys cycling, spending more than 80% of his daily exercise routine on a bike.
Foley was president of Barnes&Noble from 2010 to 2012, where he oversaw the Nook business.


Over the past decade, John has led multiple consumer technology brands, including serving as CEO and co-founder of Pronto.com and CEO of Evite.com.
He was an early leader of Citysearch.com beginning in 1996. He began his career with Mars Inc. in manufacturing and worked for six years. He holds a B.S. from Georgia Institute of Technology and an M.B.A. from Harvard Business School.


John Foley started his career at a Skittles factory, a far cry from Peloton eventually setting up a live fitness studio in New York’s arty Chelsea neighborhood. John’s father is a pilot and his mother is a housewife. As a teenager, he worked at McDonald’s in the Florida Keys. In a co-op program to pay for Georgia Tech, he worked every other semester at Mars, the candy giant in WACO, Texas. After graduating with an industrial engineering degree in 1994, Foley transferred to Mars Inc. in Los Angeles, where John started his career in the dog food field, working brands such as Pedigree.
The Internet boom spread from San Francisco to Los Angeles. John started working at Citysearch in 1997. Citysearch, an online city guide site, was acquired by Ticketmaster and integrated into Barry Diller’s IAC. He got his first taste of working at a startup. After a stint at Harvard Business School, John returned to IAC, where he ran companies such as Evite.com, Gifts.com and Pronto.com.
By 2010, John had decided to change tack, to run Barnes & Noble’s e-commerce division and help launch the Nook e-reader. But after working for big companies for more than a decade, John wanted to be his own entrepreneur.
Peloton was founded in 2012. During Peloton’s first three years, Foley and his team turned to angel investors for help. Because VCS abandoned their business. Even today, he said, he is very relieved to have completed the latest round of financing, even after the company’s success.
On September 26, 2019, Peloton finally completed its IPO on nasdaq, ringing the bell to go public.


In 2020, the pandemic closed many gyms, sparking a boom in at-home workouts shortly after his company went public. According to the Bloomberg Billionaires Index, Peloton’s stock price is up about 350% since mid-March, giving Foley a net worth of $1.2 billion.